Emails inform the users about a specific task or message. They may contain critical information, require decisions, or involve multiple tasks.
Here are a few examples of common email templates:
Email Verification
Username or Password Reset
Password Reset Confirmation
You can create an email template with these basic components. If there is something that’s not defined here, feel free to contact Linda Tsai (linda.tsai@pearson.com).
Logo
Greeting
Heading is a line of text that explains what the email is about.
Body Copy is used for the main content.
Table is helpful for displaying a lot of information for easy viewing.
Link is best for non-crucial call to action.
Signature
Divider separates the body from the footer.
Footer contains standard Pearson information. You must follow the copy provided in the templates, but if you need to add more information in the footer, place it between the divider and the current copy.
Button is the primary call to action.
Heading is option. There are three different layouts regarding the usage of the heading. Choose the one that works best depending on the message.
The content adjusts to the size of the viewport, and the email frame (in digital ice blue) shrinks proportionally with the content.
Email design differs from web design in a way that not all email clients support media query, which means that some clients won’t be able to tell how wide the viewport is. Therefore, when you design, don’t rely on breakpoints, instead, come up with a design that fits all sizes.
Desktop
iPhone 6 (IOS 9)
Users are busy, so don’t make them read too much. Simplify the information to help users focus on the message.
The main point of a of call to action is to get users to do something. It should be more descriptive than “click here”. Start with command verbs to clarify what clicking a link or button will get to. For example:
Give the users a reason why they should perform the task. It helps to explain the benefit of taking the action or give a sense of urgency.
A general rule of thumb is to use only one button for the main call to action so it is clear to the users what they should do.
Unlike buttons, it’s easier to include links within the copy of your email so it doesn’t cause an abrupt halt. However, that makes links easy to miss. An easy way to do that is to lengthen the number of words covered in a link. Besides, use meaningful description for the link text instead of the URL.
Initial version
Email Templates